Unlike once-prominent Atlanta producers of the mid-aughts, whose work has declined in recent years, Zaytoven’s prolific output and innate ear for emerging talent have led to a protracted relevance. Today, after over a decade of incessant collaboration with Atlanta’s Gucci Mane and a long list of other notable Southern rappers, Zaytoven’s singular blend of layered, oscillating synth melodies, ominous organ chords, and booming low-end bass is perhaps more popular than ever before. With over one hundred production credits to his name since the late ’90s, Zaytoven is one of the key producers responsible for laying the foundation of Atlanta rap’s contemporary breed of trap music. For evidence that the repetition is justified you need only scan his extensive, ever-expanding resume.

The words are more motivating mantra than beleaguered lament. But the energy in his voice belies all cynicism. His answer might sound jaded, especially for a producer with his experience. “Work, work, work,” he says over the phone. When asked about his day-to-day schedule, Zaytoven quickly reaffirms the obvious. He plans to spend several more hours behind the boards after the latter. On the day we’re scheduled to speak, the happily married 35-year-old producer only breaks from working inside the basement studio of his Atlanta home twice: once to help his two children with their homework and once for our interview. Zaytoven probably made more beats that day than most producers do in a week. You don’t have to commute you don’t even have to get dressed.

When you work from home, the common misconception is that you’re hardly working.

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